MMA

UFC Community Works Joins Forces with Movember

Ariel Shnerer / November 8, 2012 - 12:55pm

The Ultimate Fighting Championship has announced a partnership with Movember for UFC 154: St-Pierre vs. Condit on Nov. 17 in Montreal, QC.

Canadian competitors Patrick Cote and Nick Ring will become "Mo Bros" for the month of November to help raise funds and awareness for men's health, including prostate cancer and mental health initiatives.

The UFC will be matching all donations up to $25,000.

Full press release below:

Toronto, Canada – The Ultimate Fighting Championship® (UFC®) is proud to announce its collaboration with Movember as part of its UFC Community Works® program surrounding UFC® 154: ST-PIERRE vs. CONDIT, taking place at Montreal's Bell Centre on November 17. UFC middleweights Patrick Côté and Nick Ring have committed to being Mo Bros for the month of November to help raise funds and awareness for men's health, specifically prostate cancer and male mental health initiatives, and will compete at UFC® 154 on November 17 with their facial hair on full display. UFC Canada has reinforced its dedication to the cause by agreeing to match all donations made to the UFC team up to a maximum of $25,000.

To support Côté and Ring in their Movember efforts, consider joining or donating to the UFC team at http://ca.movember.com/team/660829 or network at http://ca.movember.com/mospace/network/UFC.  Pictures of Côté and Ring's Mo-growing efforts will also be made available at www.UFC.com.

A nationwide initiative launched by UFC Canada in 2011, the UFC Community Works® program is designed to make meaningful contributions to the Canadian communities where UFC® events are held. The Community Works® program name itself is a double entendre – it speaks to the notion that the UFC is going to do good work in the community and that communities work when they come together.

Côté and Ring will join more than 854,000 Mo Bros and Mo Sistas who raise funds by seeking out donations for their Mo-growing efforts (slang for moustache). Mo Bros effectively become walking, talking billboards for the 30 days of Movember prompting conversation around the often ignored issue of men's health in an effort to positively change attitudes and habits men have about their health, to educate about the health risks they face and to hopefully increase chances of early detection, diagnosis and effective treatment. Movember is the largest non-government funder of prostate cancer research in the world.

On November 17, the UFC® will return to Montreal for the fifth time with UFC® 154: ST-PIERRE vs. CONDIT at the Bell Centre. The event marks the highly anticipated return of local hero Georges St-Pierre who will face interim champion Carlos Condit after a 19-month break from action in the Octagon® to unify the welterweight championship belt.

UFC® 154 presented by the United States Marine Corps. The Few. The Proud. The Marines.,
will beavailable live on Pay-Per-View on November 17 at 10 p.m. EST/7 p.m. PST on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on Shaw Communications, Bell TV, Sasktel, Viewer's Choice Canada and Indigo (French) for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition.

For more information or current fight news, visit www.ufc.com.  All bouts live and subject to change.

The Ultimate Fighting Championship®
Universally recognized for its action-packed, can't-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world's premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions and in English throughout Canada via Premium Sports Broadcasting Inc. and in Quebec through Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over twomillion followers on Twitter. Ancillary UFC businesses include best-sellingDVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate andtesticular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.