Bellator MMA Extends Partnership with Everlast for Two Years
Fight Network Staff / January 19, 2013 - 5:30pm
Newport Beach, CA. (January 19, 2013) – As Bellator MMA embarks into one of the largest television alliances in MMA history, the promotion announced today their longstanding alliance with Everlast, the world's leading manufacturer, marketer and licensor of fight sports equipment has been extended through 2014.
With the alliance, Everlast will stay the exclusive equipment provider for Bellator, including fight gloves, cages and training equipment. Everlast will also be a category-exclusive promotional sponsor of all Bellator events and the two companies will both strategically market, promote, publicize and advertise their partnership through a wide variety of channels.
"We've had a tremendous amount of success with Everlast over the last four years, so extending this partnership was a very easy decision," Bellator Chairman & CEO Bjorn Rebney said. "As the worldwide leader in combat sports equipment, Everlast has been a tremendous partner to Bellator since our start and I look forward to our relationship's continued growth and expansion as we move to Spike TV."
"Having world class athletes compete in our product is at the core of our brand's authenticity." said Matt Cowan, EVP Sales, Marketing and Product Development for Everlast. "With Bellator's move Spike TV, we are excited for the continued growth of our partnership, as well as the sport of MMA."
For more information, visit Bellator.com, follow Bellator on Twitter @BellatorMMA, follow Bellator Chairman & CEO Bjorn Rebney @BjornRebney and check out Bellator on Facebook at www.facebook.com/Bellator
About Bellator MMA
Bellator MMA is the world's largest tournament based Mixed Martial Arts organization. Televised to nearly 500 Million homes worldwide in over 107 countries, Bellator's majority owner is entertainment giant Viacom. In the United States, Bellator can be seen on Spike TV, the MMA television leader. With over 150 world-class athletes under contract, Bellator is home to many of the sport's top mixed martial artists. Bellator's founder & CEO, Bjorn Rebney, is an experienced fighting sports and entertainment executive with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator's core philosophy is that title shots should be earned, not given. This belief gave rise to Bellator's real sport, tournament-based format, which gives Bellator's tournaments a true playoff feel that keeps the sport true and distances itself from the subjective side of fighting sports found in organizations that utilize a matchmaking/casting formula. Bellator MMA is comprised of an executive team with top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Newport Beach, California.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
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