San Diego, California (June 6, 2012) — Bad Boy® entered in to a multi-year sponsorship agreement with rising Brazilian UFC star Erick Silva. Bad Boy will be his exclusive clothing, training equipment, and technical apparel sponsor.
“Erick is a bright young guy. He’s an incredibly talented fighter, but his character and intelligence stood out to me” said Bad Boy CEO Robin Offner. “He’s going to be an absolute superstar.”
Erick Silva went pro as an MMA fighter in 2005. His black belts in judo and Brazilian jiu-jitsu led him through eight fights in the Brazilian promotion Jungle fight. Immediately after winning the welterweight title he was signed by the UFC and won his promotional debut by first round knockout. The deal with Bad Boy comes off the heels of a loss by a controversial disqualification. Erick will be fighting Charlie Brenneman this Friday, June 08, live on FX.
About BAD BOY:
BAD BOY is a pioneer in the alternative sports apparel industry. Founded in 1982 in San Diego, CA, BAD BOY quickly built a name for itself by sponsoring athletes and events in surf, skateboarding, and motocross. By the early 90’s, BAD BOY had expanded into the sport of martial arts via sponsorship of world champion Brazilian Jiu Jitsu black belt Rickson Gracie, MMA champions such as Vitor Belfort and Frank Shamrock, and many others. BAD BOY continues its tradition of supporting leading action and combat sport athletes around the world. Today, BAD BOY distributes innovative, premium products on 6 different continents. BAD BOY’s decades of experience creating authentic, competition-quality gear has made BAD BOY the best technical brand on the market. For more information on BAD BOY, visit http://www.badboy.com.