Toronto – Canada’s Fight Network, the world’s premier 24/7 television channel dedicated to complete coverage of combat sports, has announced a multi-year broadcast deal with Extreme Fighting Championship Africa, Africa’s most prominent mixed martial arts organization.
Fight Network will be the official home for EFC Africa events in Canada through 2015, commencing with a broadcast of EFC Africa 8 from April 2011, the first event to have three title fights in one night. Both past and future EFC Africa events will be broadcast on Fight Network.
“Fight Network already features a steady slate of international mixed martial arts organizations, but EFC Africa has set itself apart as the premier promotion operating in the continent of Africa,” said Chad Midgley, VP of Programming & Production at Fight Network. “EFC Africa is producing a new breed of MMA stars and we’re thrilled to be able to broadcast these shows in Canada, furthering our commitment to bringing our viewers the best in international mixed martial arts.”
According to EFC Africa president Cairo Howarth, EFC Africa is excited about working with the premium Canadian network: “Canada is a huge MMA market and we look forward to showcasing Africa’s best athletes and matchups on Fight Network.”
“With this significant deal, EFC Africa continues from strength to strength, building its reputation and awareness as a global brand,” said Mark Benmore, VP of Sales at Content TV & Digital, who concluded the deal. “Mixed martial arts is hugely popular throughout the world with an ever-growing fanbase and we’re delighted to see another broadcaster acquiring content which will excite, engage and resonate with their local audience.”
The official premiere date for EFC Africa on Fight Network will be announced in the coming weeks. For a full listing of Fight Network’s broadcast schedule, please visit tv.fightnetwork.com.
For More Information Contact:
VP Programming & Production
About Fight Network:
Canada’s Fight Network (http://www.fightnetwork.com) is the world’s premier 24/7 TV channel dedicated to complete coverage of combat sports, including fights, fighters, fight news and fight lifestyle. The channel is carried nationally on all major cable, satellite and telco systems in Canada. Fight Network is available on multiple platforms including TV, web, mobile and radio.
About Extreme Fighting Championship Africa (EFC Africa):
Headquartered in Johannesburg, South Africa, EFC AFRICA™ now produces 8 live Mixed Martial Arts (MMA) events annually, all hosted on the African continent. With over 100 athletes exclusively signed to the promotion from across the continent (from Angola, DRC, Nigeria, Egypt, South Africa and more), EFC AFRICA™ is the biggest MMA promotion and showcases the toughest athletes on the continent.
EFC AFRICA™ also boasts a powerful international presence with bouts and promo videos from the latest events being covered heavily by local and international MMA and mainstream sports, entertainment and news media. EFCAFRICA.com, the official website, receives unprecedented unique visitor numbers for an African sports organisation and EFC AFRICA™ also has a massive and rapidly growing Twitter and Facebook following, proving once again that EFC AFRICA™ is the fastest growing sports brand in Africa.
For more information on EFC AFRICA™, please visit www.efcafrica.com