NEW YORK, NY – January 10, 2017 – Alliance MMA, Inc. (“Alliance MMA” or the “Company”) (NASDAQ: AMMA), a mixed martial arts (MMA) organization that provides live professional MMA events in numerous major markets across the county, announced today the acquisition of SuckerPunch Entertainment (SuckerPunch), widely acknowledged throughout the industry as the world’s top MMA fighter management and marketing company. Operating under the Alliance MMA umbrella, SuckerPunch will provide world-class representation for fighters inside and outside of the cage. SuckerPunch currently has more than 100 fighters under contract worldwide.
“We expect that SuckerPunch will prove to be an extraordinary addition to the Alliance MMA organization,” said Robert Haydak, President of Alliance MMA. “Their broad experience in managing a number of the sport’s top fighters will bolster our ongoing effort to expand the growing family of Alliance athletes, and will fortify Alliance’s position as a prominent force in the MMA community.”
With the acquisition of SuckerPunch, Alliance MMA continues to implement its strategy of acquiring businesses whose operations are directly related to the Company’s regional fight promotions. By adding live video production, automated electronic ticket sales, and now a fighter management firm, Alliance continues to develop revenue streams from multiple MMA-related businesses. In addition to fees generated from fighter purses, SuckerPunch brings revenue in the form of sponsorships for both fighters and promotions.
“We are excited over the prospect of SuckerPunch adding immediate value to Alliance MMA,” said SuckerPunch Founder Brian Butler-Au. “We expect that our extensive connections throughout the MMA world will provide strong bridges and trusted relationships that should integrate seamlessly into Alliance MMA.”
For nearly 10 years, SuckerPunch has delivered full-service exposure for their clients by embedding their brand into the fabric of one of the world’s most exciting sports. This marketing approach has resulted in meaningful exposure and revenue gains for both the company and its clientele on a consistent basis. Since 2007, SuckerPunch has managed several Ultimate Fighting Championship (UFC) titleholders including Joanna Jedrzejczyk, Jens Pulver, Carla Esparza and most recently, Max Holloway.
“We expect that the Alliance MMA platform will prove to be highly beneficial for fighters on all levels,” added Bryan Hamper, SuckerPunch Partner. “Our up-and-coming prospects will now have direct access to geographically diverse venues which promises broader exposure as they develop their skills and our higher-level fighters will now have the opportunity to compete in top tier promotions more quickly. We truly believe this is the future of the sport.”
The SuckerPunch team prides itself on ensuring each of their clients feel they are receiving the best possible management service, and with an operating philosophy of providing a permanent home for every athlete who signs on the dotted line. “If you want to be the best in the world, you must work with the best in the world, and that’s SuckerPunch,” said UFC Interim Featherweight Champion and SuckerPunch client Max Holloway. “These people took me in and treated me like family. I wouldn’t have it any other way.”