UFC Inks TV Deal with Asia’s ASN HD Sports

By: Press Release | Posted: Tuesday, March 9th, 2010 at 6:51 pm.

Las Vegas, NV (USA) – UFC® today announced it has reached a
long-term agreement with ASN, the first 24-hour HD sports channel in
Asia to distribute UFC programs in Hong Kong, Taiwan, Malaysia, Macau,
Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand.

ASN will officially launch UFC programming on April 10 with UFC 112:
SILVA vs. MAIA, a live event taking place in Abu Dhabi, United Arab
Emirates and featuring two world title fights. In addition to
broadcasting live UFC events, ASN will also feature UFC® Unleashed™, a
compilation highlight show featuring some of the best fight action in
UFC history as well as select seasons of The Ultimate Fighter® reality
television series.

Thomas Kressner, CEO of ASN, said, “ASN is thrilled to deliver UFC,
the world’s fastest-growing sports organization to audiences in Asia
and with HD production quality, our viewers will not miss a single
striking detail.”

“We are excited to sign a deal with ASN and to distribute UFC on
this HD sports channel,” said Dana White, UFC President. “Asia is a
huge market for us, it has a deep-rooted history and appreciation for
the martial arts. We are thrilled to be working with ASN and to deliver
the UFC to all of our fans in Asia.”

Launched in 2009, ASN broadcasts exclusive, thrilling action from
some of America’s biggest sports leagues including the National
Football League (NFL), National Hockey League (NHL), NCAA college
championship basketball and football and NASCAR. Other programs include
Formula Drift and extreme sports. With about 20 live games or events
per week, ASN brings to Asian audiences more American sports action
than ever before.

About All Sports Network
All Sports Network (ASN), launched in 2009, is the second sports
network from Yes Television (Hong Kong) Limited. Yes TV is a media
company which produces and distributes premium sports channels across
Asia. Its football network Goal TV, comprises two 24-hour channels
featuring top European football clubs and live games from major
European leagues. Goal TV launched across 12 countries in 2004. ASN is
the newest addition to Yes TV’s lineup, and is the broadcast channel
for some of North America’s biggest professional and collegiate sports
leagues, including the NFL, NHL, NCAA and NASCAR. ASN is the region’s
first 24 hour high-definition sports channel. Together, GOAL TV &
ASN entertain more than 100 million fans each season through their
broadcast partners in the region.

Ultimate Fighting Championship® – www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev.,
UFC® produces over twelve UFC live Pay-Per-View events annually and 30
live arena events around the world. UFC programming is distributed in
the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s
Versus network. Globally, UFC programming is broadcast in over 130
countries, territories and jurisdictions, reaching 430 million homes
worldwide, in 20 different languages. Ancillary businesses now include
UFC.com with over 5 million unique visitors per month, the best-selling
UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC
Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel,
trading cards, articulated action figures and other media including
best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate
Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and
the eight-sided competition mat and cage design are registered
trademarks, registered service marks, trademarks, trade dress and/or
service marks owned exclusively by Zuffa, LLC and licensed to its
affiliated entities and other licensees in the United States and other
jurisdictions. All other marks referenced herein may be the property of
Zuffa, LLC, its affiliates or other respective owners.

CATEGORIES:MMA